7 décembre 2015

#Veille stratégique et occasion d'affaires - Examen final

Et bien voilà, le semestre tire presque à sa fin. Une dernière séance vous attend donc ce vendredi et ce sera le moment de conclure avec un court examen. Tel que discuté et répété tout au long du semestre, le contenu de l'examen sera en lien avec les lectures suggérées et les conférences auxquelles nous avons assistées.

Il y aura 4 questions à court développement dans l'examen. Le temps pour compléter l'examen sera de deux heures. Vous aurez droit à vos notes papier seulement. L'utilisation d'appareils électroniques sera totalement interdite.

Pour vous donner quelques pistes de révision cette semaine, voici quelques sujets clés qui seront possiblement abordés dans l'examen:
  • Comprendre ce qu'est la veille concurrentielle, tant pour une PME qu'une multinationale
  • Les différentes sources d'information (le web, les médias sociaux et les réseaux d'affaires) 
  • Modèle d'affaires et facteurs de succès des start-up 
  • Financement des start-up
Par ailleurs, je voudrais remercier tous ceux qui sont venus au 5@7 à mon bureau jeudi dernier. Ce fut vraiment agréable et j'espère que cette activité vous a permis de comprendre un peu plus la réalité des start-up qui doivent continuellement adapté leur modèle d'affaires et  présenter leurs idées dans différents événements. Faire un bon "pitch", ce n'est pas vraiment facile, mais dans l'ensemble vous avez fait du bon travail. Merci encore à vous tous et toutes.

Enfin, voici quelques informations pour les évaluations :
  • Les notes pour les présentations en classe et les infographies seront déjà inscrites dans Moodle
  • Les notes pour les travaux seront inscrites au courant de la fin de semaine. Je ferai une 2ème lecture avant de valider les notes. Pour l'instant, les notes varient entre 30 et 38 sur 40.
  • Les notes pour l'examen seront ajoutées en fin de semaine
  • Les notes pour Twitter seront aussi ajoutées en fin de semaine. Avis à ceux qui ajoutent actuellement des séries de 15-20 messages consécutifs en vue de compléter le compte de 150 tweets :  je vous informe que vous pouvez arrêter dès maintenant. Tel que discuté lors de la lecture du plan de cours, ce type de comportement ne correspond pas à ce qui était demandé comme participation.


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